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All important terms about AI visibility, Generative Engine Optimization, and AI SEO clearly explained.
AI Overviews are AI-generated summaries that search engines like Google display directly in search results. They compile information from multiple sources and answer user queries directly.
By using structured Schema.org data, you increase the chance of being cited in AI Overviews — Luminara AI automates this.
A brand mention is the named reference to a brand or company in AI-generated answers. Brand mentions are an important indicator of AI visibility.
Luminara AI's citation monitoring automatically tracks all brand mentions of your company across AI providers.
A citation is a mention or recommendation of your business, product, or service by an AI search engine. Citations are the equivalent of backlinks in traditional SEO.
The Luminara AI Visibility Addon automatically monitors your citations on ChatGPT, Claude, and Gemini.
Crawler tracking monitors which AI bots (GPTBot, ClaudeBot, PerplexityBot) access your data feeds and how frequently they are indexed.
The GEO Platform shows which AI crawlers access your feeds — including statistics and trends.
Delta detection identifies changes between scan runs. Through 3-pass matching (SKU, name, URL), new, modified, and removed products are automatically detected.
Luminara AI's Scanner 2.0 uses 3-pass delta detection to automatically capture changes to your products and services.
E-commerce SEO for AI encompasses all measures to make online shop products visible in AI search engines. This includes product feeds, pricing data, availability, and reviews in machine-readable format.
Luminara AI offers special e-commerce plans with Shopify/WooCommerce integration and automatic product synchronization.
Feed optimization is the process of improving data feeds (JSON-LD, XML) so AI crawlers can better understand and index the information.
Luminara AI's GEO Platform automatically optimizes your feeds for maximum AI readability with Quality Score and delta detection.
Generative Engine Optimization (GEO) is the optimization of web content and data so they are found and recommended by AI-powered search engines like ChatGPT, Perplexity, and Gemini. Unlike traditional SEO, GEO focuses on structured data and machine-readable formats.
Luminara AI is a specialized GEO platform for the DACH region, offering all tools for successful Generative Engine Optimization.
A Knowledge Graph is a structured knowledge database that represents relationships between entities (people, companies, products). AI systems use Knowledge Graphs as a knowledge source.
Luminara AI helps your business be recognized as a relevant entity in AI Knowledge Graphs.
Large Language Models are the AI models behind ChatGPT, Claude, Gemini, and other AI assistants. They process and generate natural language using training data and current web content.
Luminara AI optimizes your data so that LLMs consider it when generating answers.
The Quality Score (0-100) evaluates the quality and completeness of your structured data. A high score increases the likelihood of being recommended by AI systems.
Luminara AI automatically calculates the Quality Score for each dataset and suggests specific improvements.
RAG is a technique where AI models retrieve current information from the web and incorporate it into their answers. This enables up-to-date and fact-based AI responses.
Through Luminara AI's structured feeds, your data is optimally prepared for RAG-based AI systems.
Structured data is machine-readable information embedded in web pages in a standardized format (like JSON-LD). It helps search engines and AI systems better understand content.
Luminara AI automatically generates Schema.org-compliant structured data for your products and services.
Schema.org is a shared vocabulary by Google, Microsoft, Yahoo, and Yandex for structured data. It defines standardized markup types like Product, Service, LocalBusiness, and more.
Luminara AI's GEO Platform automatically creates valid Schema.org feeds with Product, Service, and LocalBusiness types.
SERP stands for Search Engine Results Page. In the GEO world, SERP also refers to AI-generated answers and recommendations.
Luminara AI helps you become visible not only in traditional SERPs but also in AI-generated answers.
Sentiment analysis evaluates whether AI systems present your company positively, neutrally, or negatively. It is an important part of brand monitoring in the AI world.
The Luminara AI Visibility Addon includes automatic sentiment analysis of your AI mentions.
A trend alert is an automatic notification when significant changes occur in your AI visibility — such as new citations appearing or your rankings changing.
Luminara AI sends automatic trend alerts via email when your AI visibility changes significantly.
The Visibility Score is a metric (0-100) indicating how well your data is prepared for AI systems. It considers completeness, structure, and timeliness of your content.
Luminara AI automatically calculates your Visibility Score and provides specific recommendations for improvement.