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Last updated: March 25, 2026
Version 3.6
These Terms and Conditions (T&C) apply to all contracts for the use of the "AI Visibility Platform" (hereinafter "Platform" or "Service") between
Marvin Malessa
Heroldstr. 49, 44894 Bochum, Germany
Email: support@luminara-ai.de
(hereinafter "Provider", "we" or "us") and the Customer.
These T&C apply exclusively to businesses within the meaning of Section 14 of the German Civil Code (BGB), i.e., natural or legal persons or partnerships with legal capacity who, when concluding the contract, are acting in the exercise of their commercial or self-employed professional activity. Consumers within the meaning of Section 13 BGB are excluded from using the Platform. Registration requires providing a company name. Luminara AI reserves the right to verify business status.
Deviating, conflicting, or supplementary general terms and conditions of the Customer shall not become part of the contract unless we have expressly agreed to their validity in writing. These T&C apply exclusively even if we provide the service without reservation in the knowledge of conflicting or deviating terms and conditions of the Customer.
The version of the T&C valid at the time of registration or order is authoritative for the conclusion and execution of the contract. The current version can be accessed at https://luminara-ai.de/en/legal/terms
The Platform offers a Software-as-a-Service (SaaS) for optimizing the discoverability of companies, products, and services in AI-based search systems and AI assistants (hereinafter "AI Systems"), in particular:
The service enables the Customer to transmit company, product, and service data to the Platform via a REST API. The Provider structures this data according to Schema.org standards and makes it available via publicly accessible, AI-optimized interfaces (AI feeds). These can be read by AI systems and considered in their responses and recommendations.
The service includes in particular:
The Provider is obliged to properly provide and structure the data and ensure the technical availability of the AI feeds. The Provider explicitly does not guarantee a certain number of recommendations, rankings, or mentions by AI systems. The decision whether and how AI systems use the provided data lies exclusively with the respective operators of the AI systems and is not controllable by the Provider.
The Provider is entitled to expand or modify the scope of services, provided that the core functionality (provision of optimized data feeds) is maintained and no significant disadvantages arise for the Customer. The Customer will be informed of significant changes at least 30 days in advance by email.
The contract is concluded by registration on the website https://luminara-ai.de. The presentation of service packages on the website does not constitute a binding offer, but an invitation to submit an offer (invitatio ad offerendum).
By selecting a plan, entering the required data (company name, email address, payment information) and clicking the button "Register Now" or "Order for Fee", the Customer submits a binding offer to conclude a usage contract. By registering, the Customer confirms that they are a business within the meaning of Section 14 BGB.
The contract is concluded when the Provider accepts the offer by sending a confirmation email or by activating access to the Platform. Acceptance usually occurs within 24 hours of registration. The Provider reserves the right to reject registrations without stating reasons, particularly in case of justified suspicion of abuse or violation of these T&C.
The contract language is English. The contract text is stored by the Provider and can be accessed by the Customer at any time in the dashboard under "Account → Contract Details".
Since the services are provided exclusively to businesses, there is no right of withdrawal pursuant to Sections 312g, 355 BGB.
The prices stated on the website at the time of order apply. All stated prices are final prices. In accordance with § 19 UStG (German small business regulation), no value-added tax is charged.
E-Commerce Plans:
Service Provider Plans:
Hybrid Plans (E-Commerce + Services):
Agency Plans:
For annual billing, a discount is granted (two months free).
The Provider is entitled to increase prices with 60 days' notice, provided that at least 12 months have passed since the contract was concluded or the last price adjustment. Price adjustments are limited to a maximum of 15% of the current price per adjustment period. Price increases will be communicated to the Customer by email. The Customer has the right to terminate the contract within 30 days after receipt of the notification, effective as of the date the price increase becomes effective (extraordinary right of termination).
Payment is made by choice:
For monthly billing, the charge is made on the first business day of the month in advance for the current month. For annual billing, the charge is made for the entire year in advance. Invoices are sent by email in PDF format.
In case of payment default, the Provider is entitled to charge default interest at a rate of 9 percentage points above the base rate (Section 288 (2) BGB). The assertion of higher default damages is reserved. In case of payment default exceeding 14 days, the Provider is entitled to block access to the Platform until outstanding amounts are fully paid.
The Customer is only entitled to set off if their counterclaims have been legally established, are undisputed, or have been recognized by us. A right of retention is available to the Customer only to the extent that their counterclaim is based on the same contractual relationship.
The Provider grants the Customer a return policy under the following conditions:
Agency Exclusion: The return policy does not apply to agency accounts (agency plans). Agencies and resellers are excluded from the return policy – both for their own agency plan and for all client plans booked through the agency account.
To exercise the return policy, a written request (by email to support@luminara-ai.de) must be submitted within the 30-day period. The refund will be processed within 10 business days after receipt of the request to the original payment method.
The return policy does not apply in case of violations of these Terms and Conditions, abusive use of the Platform, or for agency accounts.
The contract begins with the activation of access to the Platform by the Provider.
When choosing a monthly plan, the contract runs for an indefinite period. The contract can be terminated by either party at any time to the end of the current billing period (end of month). Termination must be made by the last business day of the current month at the latest.
When choosing an annual plan, the minimum contract term is 12 months from contract conclusion. The contract is automatically extended for further periods of 12 months each, unless terminated by one party with 30 days' notice before the end of the respective contract term.
Termination must be in text form (Section 126b BGB), optionally:
The Provider confirms receipt of the termination by email within 3 business days.
The right of both parties to extraordinary termination for good cause remains unaffected. Good cause exists in particular if:
Upon termination of the contract, access to the Platform will be deactivated. The AI feeds will be removed within 7 days after the end of the contract. The Customer has the right to download their data within 30 days after the end of the contract via the export function in the dashboard. After this period, all customer data will be irrevocably deleted, unless statutory retention obligations apply.
For annual plans, there is no entitlement to a pro-rata refund of amounts already paid in case of ordinary termination.
The Customer undertakes to provide exclusively truthful, complete, and current data about their company, products, and services. The Customer is responsible for the accuracy and lawfulness of all transmitted data.
The Customer warrants that the provided content does not violate any third-party rights (in particular copyrights, trademarks, name rights, and personal rights) and does not violate statutory provisions. The following is particularly prohibited:
The Customer undertakes to use the API in accordance with the provided documentation. Abusive use, particularly excessive requests (rate limiting: maximum 1,000 requests per hour), reverse engineering, or circumvention of technical protection measures is prohibited.
The Customer is obliged to treat their access data (username, password, API keys) confidentially and protect them from access by third parties. In case of loss or misuse of access data, the Customer must inform the Provider immediately. The Provider is not liable for damages arising from unauthorized access due to negligent storage of access data.
The Customer is obliged to keep their data (particularly contact data, payment information, product and price data) current. Changes must be entered immediately via the API or dashboard.
The Customer is obliged to inform the Provider immediately if they become aware of legal violations by their content or receive corresponding notices.
The Provider aims for an availability of the Platform of 99.0% on an annual average (service level target). Availability is calculated according to the formula:
Availability = (Total time - Downtime) / Total time × 100
The following are excluded from the calculation of availability:
The Provider assumes no warranty for the availability, accessibility, or functionality of third-party AI systems (ChatGPT, Claude, Gemini, Perplexity, etc.). The decision whether and when these systems retrieve and use the provided data lies exclusively with the respective operators.
The Provider offers technical support by email (support@luminara-ai.de) during usual business hours (Mon-Fri, 9:00-17:30 CET, except on public holidays in Germany). The target response time is 24 hours (business days).
Faults can be reported by email to support@luminara-ai.de. The Customer should describe the fault in as much detail as possible (error message, time, affected function).
The Provider warrants that the Platform essentially fulfills the functions described in Section 2 and is in accordance with the API documentation. The Platform is provided "as is". No warranty is given for uninterrupted or error-free operation.
A defect exists only if the Platform does not fulfill the agreed functions or does not do so in accordance with the contract. In particular, no defect exists in the following cases:
The Customer must notify defects in writing (email to support@luminara-ai.de) immediately after becoming aware of them and describe the defect as specifically as possible.
In case of a justified defect notice, the Provider is entitled and obliged to provide subsequent performance within a reasonable period. Subsequent performance is provided at the Provider's choice by remedying the defect (repair) or providing a defect-free service (replacement delivery). The Provider has the right to two subsequent performance attempts.
If subsequent performance ultimately fails or is unreasonable, the Customer may demand a reduction in remuneration or withdraw from the contract at their choice. There is no right of withdrawal for only insignificant defects. Further claims are determined according to Section 9 (Liability).
The Provider assumes no warranty for content provided by the Customer or for the use, presentation, or recommendation of this content by third-party AI systems.
The Provider is liable without limitation for damages arising from injury to life, body, or health based on an intentional or grossly negligent breach of duty by the Provider, its legal representatives, or vicarious agents. Furthermore, the Provider is liable without limitation for other damages based on an intentional or grossly negligent breach of duty by the Provider, its legal representatives, or vicarious agents.
In case of slight negligence, the Provider is only liable for breach of essential contractual obligations (cardinal obligations), the fulfillment of which enables the proper execution of the contract in the first place and on whose compliance the Customer regularly relies. In these cases, liability is limited to the contract-typical, foreseeable damage. Liability is limited in amount to the annual fee paid in the respective contract year, but not exceeding EUR 10,000 per claim and EUR 25,000 for all claims in a contract year.
Otherwise, the Provider's liability – regardless of the legal grounds – is excluded. This applies in particular to damages from insufficient consideration of Customer data by AI systems, from data loss, lost profits, business interruption, or other indirect or consequential damages.
The Provider is not liable for the behavior, availability, or services of third-party AI systems (ChatGPT, Claude, Gemini, Perplexity, etc.). In particular, the Provider is not liable for:
The Provider is not liable for non-performance or delayed performance of its obligations due to circumstances of force majeure (e.g., natural disasters, war, terrorist attacks, pandemics, power outages, cyber attacks, official orders, strikes, changes in laws or regulations by third parties).
Liability under the Product Liability Act remains unaffected. This includes in particular strict liability for defective software under the EU Product Liability Directive (currently being implemented).
For the restoration of lost data, the Provider is only liable to the extent that the data loss would have occurred even with proper data backup by the Customer. The Customer is expressly advised to regularly make backup copies of their data (export function in the dashboard).
The above liability exclusions and limitations apply equally in favor of the legal representatives, employees, staff, and other vicarious agents of the Provider.
The processing of personal data is carried out in accordance with the General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG), and the Digital Services Act (DDG). Details on data processing are set out in the Privacy Policy, which can be accessed at https://luminara-ai.de/en/legal/privacy
Insofar as the Provider processes personal data on behalf of the Customer, the parties conclude a Data Processing Agreement (DPA) pursuant to Art. 28 GDPR. The DPA can be accessed at https://luminara-ai.de/en/legal/dpa and becomes part of the contract upon contract conclusion.
The Customer acknowledges and consents that the company, product, and service data provided by them will be made available via publicly accessible AI feeds and may be retrieved and used by third-party AI systems. The legal basis is Art. 6 (1) lit. b GDPR (contract performance). For details, see Privacy Policy, Section 5 "AI Feeds".
The Customer is informed that data transmission to AI systems partially takes place to third countries outside the EU/EEA, particularly to the USA. Legal bases are the EU-US Data Privacy Framework (Art. 45 GDPR) and EU Standard Contractual Clauses (Art. 46 GDPR). For details, see Privacy Policy.
The Customer may object to the provision of their data via AI feeds at any time (Art. 21 GDPR). The objection can be made via the settings in the dashboard ("Account → Privacy → AI Feeds") or by email to datenschutz@luminara-ai.de. After objection, data already crawled may still be available in AI systems for a transition period (30-90 days).
All rights to the Platform, including all copyrights, trademark rights, patent rights, and other industrial property rights, remain with the Provider or its licensors. The Customer acquires only a non-exclusive, non-transferable usage right to the Platform limited to the contract term within the scope of these T&C.
The Customer is not entitled to:
All rights to the content provided by the Customer (texts, images, product data, etc.) remain with the Customer. The Customer grants the Provider a non-exclusive, worldwide, royalty-free right to use, store, structure, and make available the content via AI feeds for the purpose of contract performance. This usage right ends with the termination of the contract, with a 30-day grace period for deactivating the feeds.
The Customer indemnifies the Provider from all third-party claims arising from legal violations by content provided by the Customer. This includes the costs of legal defense (attorney and court fees). The Customer undertakes to support the Provider in legal defense.
"Luminara AI", "AI Visibility Platform" and associated logos are trademarks of the Provider. Use of these trademarks by the Customer is not permitted without express written consent.
Both parties undertake to treat all confidential information that becomes known in the course of contract initiation or performance as confidential and to use it only for the purpose of contract performance. Confidential information is all information marked as "confidential" or whose confidentiality is apparent from the circumstances.
The confidentiality obligation does not apply to information that:
The confidentiality obligation continues during the contract term and for 3 years after the end of the contract.
The data provided via AI feeds is expressly intended for public distribution and is not subject to the confidentiality obligation.
The Provider is entitled to change or supplement these T&C with 60 days' notice, provided this is necessary to adapt to changed legal framework conditions, technical developments, or to clarify existing regulations and is reasonable for the Customer taking into account the Provider's interests.
Changes to the T&C will be communicated to the Customer at least 60 days before they take effect by email. The notification will indicate the changes, the date of entry into force, and the right to object.
The Customer has the right to object to the changes within 30 days after receipt of the change notification. The objection must be in text form. If the Customer does not object within this period, the changes are deemed approved.
If the Customer objects to the changes in due time, the Provider is entitled to terminate the contractual relationship extraordinarily as of the date of the planned entry into force of the changes. The previous T&C continue to apply until termination.
For material changes affecting the main contractual obligations, the express consent of the Customer is required. In this case, the change only takes effect if the Customer actively consents.
These T&C and all legal relationships between the Provider and the Customer are exclusively governed by the law of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). Mandatory consumer protection provisions of the country in which the Customer has their habitual residence remain unaffected (if consumers are exceptionally authorized).
The exclusive place of jurisdiction for all disputes arising from or in connection with this contract is – insofar as legally permissible – the seat of the Provider (Amtsgericht Bochum / Landgericht Bochum, Germany). However, the Provider is also entitled to file suit at the Customer's general place of jurisdiction.
Should individual provisions of these T&C be or become invalid or unenforceable, this does not affect the validity of the remaining provisions. The invalid or unenforceable provision shall be replaced by a valid provision that comes closest to the economic purpose of the invalid provision. The same applies to any regulatory gaps.
The contract language is English. The German version of these Terms and Conditions is the legally binding version in case of any discrepancies. For international customers, the English version applies as agreed upon during registration.
The Customer is not entitled to assign or transfer rights or obligations from this contract to third parties without the Provider's prior written consent. The Provider is entitled to transfer its rights and obligations in whole or in part to an affiliated company. The Customer will be informed of such a transfer.
Changes and amendments to these T&C require – subject to Section 13 – written form (Section 126 BGB) or text form (Section 126b BGB) by email. This also applies to the waiver of this form clause itself.
These T&C do not establish any partnership, joint venture, or employment relationship between the parties. No party is authorized to represent the other party or to enter into obligations on their behalf.
For questions regarding these T&C, you can contact us at:
Email: legal@luminara-ai.de
Support: support@luminara-ai.de
Address: See Legal Notice at https://luminara-ai.de/en/legal/imprint
The Customer may choose between two delivery options for AI optimization files (wai.json, llms.txt, llms-full.txt, ai-plugin.json): a) Automatic integration via embed snippet (default), b) Manual download of optimization files.
When choosing automatic integration (option a), the regular contractual terms apply, including the 30-day return policy pursuant to § 5.
When choosing manual download (option b), the 30-day return policy is waived. The Customer expressly confirms this upon switching. The Customer is solely responsible for the correct integration and timely updating of the files on their website.
The Customer will be notified of changes to the optimization files. The notification level can be configured in the account settings: a) Critical — security-relevant changes only, b) Important — content changes affecting AI visibility, c) All — every change.
Luminara AI assumes no liability for disadvantages arising from outdated or incorrectly integrated files when manual download is chosen.
The Agency may individually choose for each of its clients whether AI optimization files are delivered via embed snippet or manual download.
In case of manual delivery, the Agency is responsible for the correct and timely integration at the end client.
Change notifications are sent to the Agency, not to the end client.
Agency plans are generally not subject to the 30-day return policy, regardless of the chosen delivery option.
The Customer may authorize Luminara AI to submit requests to AI platforms (e.g., OpenAI, Google, Anthropic, Perplexity) on their behalf. The authorization covers: a) Rectification requests pursuant to Art. 16 GDPR: correction of incorrect or outdated information about the Customer's business in AI systems, b) Erasure requests pursuant to Art. 17 GDPR: removal of the Customer's data from AI systems.
Authorization is voluntary and provided via opt-in in the account settings or upon cancellation. The Customer may individually define the scope (correction only, deletion only, or both).
For rectification requests, Luminara AI first verifies whether the contested information is actually incorrect by comparing it with the data provided by the Customer (Schema.org feeds, product data, business information).
Luminara AI assumes no liability for the actual implementation of changes or deletions by the AI platforms. The decision rests solely with the respective platform operator.
The Customer may revoke the authorization at any time in the account settings. Requests already submitted will be withdrawn where possible, but no guarantee is provided.
Luminara AI acts exclusively as a technical transmission service and not as a legal advisor. The creation and transmission of rectification and erasure requests is based on data provided by the Customer and applicable GDPR provisions. No guarantee or promise of success of any rectification or erasure request is made. For legal advice on data protection claims, the Customer is advised to consult a qualified attorney.
Upon termination of the contract — regardless of the reason (ordinary cancellation, withdrawal, non-payment, suspension, or extraordinary termination) — the Customer's license to use all data feeds created and optimized by Luminara AI (wai.json, llms.txt, llms-full.txt, ai-plugin.json, Schema.org markup) expires.
After contract termination, all feed endpoints and the Customer's embed snippet are automatically deactivated. The structured data is no longer accessible via the Luminara infrastructure.
The feeds generated and optimized by Luminara AI constitute a copyrighted database work of the Provider. After contract termination, Luminara AI is entitled to request the removal of these feeds from AI platforms as the copyright holder. This withdrawal is independent of whether the Customer has granted authorization pursuant to § 17.
In case of non-payment, the same legal consequences apply as for ordinary cancellation. In particular, Luminara AI is entitled to deactivate the feeds and initiate copyright-based withdrawal from AI platforms after the dunning periods (§ 5) have elapsed. The Customer will be notified by email.
Luminara AI employs AI systems from various third-party providers (including OpenAI/ChatGPT, Google Gemini, Anthropic Claude, Perplexity, xAI Grok, Microsoft Copilot, DeepSeek) to deliver its services. These systems are used for AI visibility analysis, citation detection, competitive data evaluation, and the generation of recommendations and reports.
Luminara AI employs advanced methods to ensure the quality and accuracy of AI-generated results. These include: a) a multi-layered hallucination detection system with up to 8 verification layers (cross-engine comparison, ground truth verification, uncertainty detection, temporal consistency checks), b) parallel querying of multiple independent AI systems for cross-validation, c) comparison of AI statements with master data provided by the Customer (Schema.org, product data, business information).
Despite these quality assurance measures, AI systems may produce incorrect, incomplete, or outdated results (so-called hallucinations). Luminara AI assumes no warranty for the factual accuracy, completeness, or timeliness of analyses, scores, recommendations, and reports generated by AI systems. The Customer is advised not to base business-critical decisions solely on AI-generated results. All scores calculated by Luminara AI (AI-Readiness Score, GEO Score, Quality Score) are indicative values for orientation and do not constitute binding recommendations. The Customer is solely responsible for evaluating, verifying, and using AI-generated results. Luminara AI is not liable for decisions the Customer makes based on these results.
The availability, quality, and functionality of the AI systems used are beyond Luminara AI's control. Changes to AI models, API terms, or pricing structures by third-party providers may affect Luminara AI's services. Luminara AI reserves the right to replace or supplement AI providers as needed for service delivery.
Luminara AI's liability for damages arising from erroneous AI results is limited to cases of intent and gross negligence (§ 9). Luminara AI is specifically not liable for damages resulting from the Customer making business decisions based solely on AI-generated results without independent verification.
AI-generated content is labeled accordingly within the platform. The Customer can view in the account settings which AI systems were used for their analyses. Luminara AI informs the Customer of significant changes to the AI models used.
Luminara AI implements state-of-the-art security measures including: encrypted data transmission (TLS 1.3), regular security updates and CVE patches, automated vulnerability scanning, access control (SSH key-only, 2FA), intrusion detection (fail2ban, AIDE), encrypted database communication (SSL), and automatic data backups. All systems are actively monitored and security incidents are reported to customers within 24 hours.
Despite comprehensive security measures, absolute security against unauthorized access, data loss, or cyberattacks cannot be guaranteed. In particular, previously unknown vulnerabilities (zero-day exploits) or attacks on third-party infrastructure may have effects beyond Luminara AI's control. Luminara AI is only liable in cases of intent or gross negligence (§ 9).
Luminara AI exclusively processes and stores publicly accessible business data such as Schema.org feeds, product catalogs, service descriptions, location information, and public contact details. Personal data of end customers, confidential financial data, or internal employee data is not collected and must not be entered into the platform by the Customer. In case of a security incident, affected data is therefore limited to publicly available business information. If the Customer enters third-party personal data into the platform in violation of this provision, the Customer is solely liable for all resulting data protection violations and indemnifies Luminara AI against all third-party claims, fines, and costs.
Luminara AI is entitled to use anonymized and aggregated usage data (e.g., scan frequency, feature usage, error rates, performance metrics) to improve the platform, fix bugs, and develop the service. Individual customer data, business information, or personal data is never disclosed. Industry benchmarks and statistics are only published in anonymized, aggregated form (minimum 50 companies). Luminara AI expressly does NOT use customer data (product data, business information, feeds) for training its own or third-party AI models. Processing of customer data by AI systems is performed exclusively for immediate service delivery within the scope of the respective request.
Certain features may be marked as 'Beta', 'Experimental', or 'Preview'. These features are provided as-is, the availability guarantee per § 7 does not apply, they may be changed or removed without notice, and liability is limited to intent only. The Customer is clearly informed of beta status within the platform.
The Customer may download their data stored in the platform at any time via the export function in machine-readable format (CSV, JSON). After contract termination, the export function remains available for 30 days (§ 5 para. 6).
Last updated: March 25, 2026
Version 3.6
This is a translation of the German Terms and Conditions (AGB). In case of discrepancies between the English and German versions, the German version shall prevail as the legally binding version. The English translation is provided for your convenience.